Pharma Commercial Excellence MENA Congress

Pharmaceutical industry in the MENA region continues to show impressive growth numbers. From a pharmaceutical market perspective, a recent IMS report has estimated that the Middle East markets are expected to grow from $16bln in 2013 to $26bln in 2017. This 12-14% growth rate is amongst the highest in the world.

With the extent of growth anticipated in the Middle East pharmaceutical market, companies are striving to adapt their commercial models for competitive advantage. Therefore, there is a strong need to focus on commercial excellence through understanding the current regulatory framework, enhancing sales force effectiveness, recruiting and developing required personnel inside the organisation.

With this in mind, the Pharmaceutical Commercial Excellence MENA Congress will reflect the current market changes, impart new information and share pear-to-pear experience on overcoming the most pressing issues facing pharmaceutical companies today.

The congress will provide new strategies to increase commercial excellence, featuring plenary strategy sessions and 2 streams: Sales and Marketing Management and Human Resources and Leadership. This format will enable you to network with all leading pharmaceutical experts and understand the need for driving commercial excellence throughout your organisation.

Why Attend

• Reviewing regulations and understanding how to collaborate effectively with government
• Identifying strategies for advanced functionality and efficiency of your marketing and sales function
• Enhancing the value of your sales force in areas such as trainings, customer relationship management, key account management, business intelligence and marketing channels
• Reviewing the latest Salesforce platforms innovations for mobile and enterprise applications development
• Learning more about your customers and their behaviour to develop stronger and long-lasting relationships
• Linking Human Resources function to your sales force to achieve commercial excellence
• Sharing best practice throughout case studies to grow your market share