Pharma Digital & Multichannel Marketing Boot Camp

Pharma Digital & Multichannel Marketing Boot Camp

The Pharma Digital & Multichannel Marketing Boot Camp uses a combination of lectures, class discussions and hands-on exercises with people who want to understand how to create effective and sophisticated digital and multichannel marketing (MCM) strategies. This intensive two-day program not only teaches you strategic processes, but also gives you the tools and skills you need to gather insights and develop your own digital and multichannel programs.

By attending, you will learn the roles that different digital channels are best suited for in advancing your objectives, as well as how to bring them together into an integrated plan. Learn how to successfully accomplish the following by joining us at one of our upcoming boot camp sessions:

Find your digital physician and patient targets online

Discover your customers’ digital habits

Create a customer journey map

Explain the latest FDA social media guidelines and create initiatives that pass review

Initiate a content marketing campaign

Articulate which channels — from web and mobile, to e-details, e-blasts and more — to include in your plans and why

Design a measurement plan that enables rapid optimization

Use keyword research to uncover the natural lexicon of your patients

And more!

We look forward to seeing you this March in Philadelphia!

Top Five Reasons to Attend

Learn the process for creating an integrated multichannel strategy and the most common steps companies overlook

Discover how you can make your multichannel marketing smarter using customer data you already have

See how to lift ROI by replacing measurement plans that drive reports with “learning plans” that drive action

Explore the unique considerations for specialty drugs and launch products in multichannel marketing

Learn how to integrate mobile and analyze the role of social media in your digital strategy