Using online physician networks to benchmark your customer engagement

Many pharmaceutical and healthcare companies are using physicians’ online networks to enable them to benchmark the relative success of product launches and campaigns. Networks in Health - a unique international alliance of online physician networks with more than two million members worldwide, including the likes of Doctors.net.uk (UK), Egora (France), coliquio (Germany) & Medcenter (Spain, Portugal) – is at the forefront of this growing trend and has enabled companies to measure outcomes, track behavioural changes and calculate ROI.

To share their knowledge of how online communities can help companies to better understand doctors’ disease and therapy knowledge, Networks in Health and Doctors.net.uk will join forces to host a webinar on May 29, at 2.00pm Europe, 1.00pm UK time.

This webinar will feature a case study example of how engagement with online communities was instrumental in the success of one company’s new product launch, providing vital information to the sales force and directly influencing prescribing behaviour.

Expert speakers will include Mike Brandreth, Business Director for Networks in Health, Simon Grime, Managing Director of Communications for Doctors.net.uk and Sven Awege, Executive Director & Senior Consultant, Pharma Strategic.

May 29 2013

64 mins