2nd Digital Pharma China

2013 was a landmark year for ExL Pharma and the Digital Pharma Series™ with record growth from the resounding success of the 700+ participants that attended Digital Pharma East in October, the 300+ attending the Digital Pharma West conference in San Francisco last June and the 160+ who attended the 5th Digital Pharma Europe conference held at the Bristol-Myers Squibb HQ in Paris,last February. Also, Digital Pharma Europe kicked off another great with 175+ attendees at the Bayer Pharma HQ in Berlin this March. With China slated to become the second largest pharmaceutical market globally by 2015 and with the incredible opportunities in digital; the 2nd Annual Digital Pharma China is set to become one of the leading events in the Digital Pharma Series™.

New Cutting Edge Themes for 2014 include:
 

• MEASUREMENT: Understand how to utilize channel and customer analytics to deliver truly integrative marketing analytics tools to measure the ROI on campaigns. Review how this is carried out internationally
• COMPLIANCE: decipher how to develop digital channel tools that fulfill legal obligations, improve adherence and also mitigate risks involved with engagement
• ENGAGEMENT: learn how to engage your customer base, build longer lasting relationships and increase brand awareness through innovative and risk averse digital tactics
• INTEGRATION: traditional marketing vs. digital marketing, marketing vs. sales, physician driven vs. patient driven: How can you deliver a truly integrated multi-channel approach? Understand how to drive topline with multi-channel approaches