Piramal Enterprises partners with IPA

Piramal Enterprises’ Consumer Products business has partnered with the Indian Pharmaceutical Association (IPA), to promote responsible self-care to over 5,000 chemists in India, starting in the Eastern region. Piramal Group has undertaken the initiative to provide educational information, spread awareness to pharmacists and public on responsible self-care.

The focus of the partnership is to establish pharmacists as competent healthcare professionals. As part of the activity, Piramal Enterprises and IPA jointly will organise Chemist Awareness Programmes (CAP) in different locations across India. This programme will focus on ‘responsible self-care’, and chemists will be certified by IPA based on their performance. Through this partnership, both Piramal Enterprises and IPA will host an array of speaker series where professionals from the industry will discuss on various aspects of self-care.

Through this programme, Piramal Enterprises will work towards increasing awareness on the adverse side-effects of self-medication. According to the release, this partnership will equip pharmacists’ to distinguish between ailments that require the doctor’s attention and need treatment with prescription medicines, versus minor ailments that can be treated with over the counter solutions.

The partnership series was kicked off with a session in Kolkata on April 19, 2017, followed by dedicated sessions in Guwahati (May 2017), and Bhubaneswar (June 2017).